Overview

igital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.
Who is this for?
Marketing Managers looking to upskill their digital marketing expertise. Content marketers looking to broaden their skillset. Students looking for an introduction to digital marketing.
What you'll learn:
Optimize your website for search engines. Create a non-paid strategy to build and grow a following. Create an ads strategy to amplify your business message to a targeted audience.